Winx Club is an Italian animated television series directed, created, and produced by Iginio Straffi and his company Rainbow S.r.l.. It is part of the larger Winx Club franchise. The series is the first Italian cartoon to be sold in the United States. According to Iginio Straffi's website, "Winx Club is an action and fantasy show combined with comedic elements. In the mystical dimension of Magix, three special schools educate modern fairies, ambitious witches, and supernatural warriors, and wizards from all over the magical universe."