No Fear is an American lifestyle clothing brand that was created in 1989 by Mark Simo, Brian Simo, and Marty Moates. No Fear Inc. products are sold at various retail stores and company owned stores. It also offers No Fear energy drinks under the same brand, in a joint venture with Pepsi. The company currently employs about 450 people. On February 25, 2011, they filed for Chapter 11 bankruptcy.